Having a presence on social media is important because it proves to your customers that you are approachable, engaged with the community, and that you have things to say about your brand.
Many businesses fail to see the importance of engaging online, and while that may be surprising to those of us who are actively engaged all day, every day, it’s a common sentiment. After setting up a profile on the big social media sites many businesses don’t know how to begin building their online brand awareness.
The great thing about the internet is that it has become very simple to set up a presence. You can do it in 30 minutes. That’s enough time to do it on your lunch break and have time to spare to eat. But first, let’s explain why it’s so important to establish your brand in the online community.