How to sell products that appeal to “millennials” has become the core focus for many marketing departments within the United States. As millennials reach adulthood, their income and spending has increased, resulting in businesses looking for ways capitalize on their product interests.
Last weekend the DataRank team, and their significant others, traveled together from Fayetteville, Arkansas to Kansas City, Missouri for our annual company trip. We like to keep our whale motif alive, so we actually called it a “sea voyage”, and what a journey it was!
After a long (almost 4 hour) drive to our first lunch spot we spent some time shopping together at the beautiful Country Club Plaza. A relaxing afternoon at our hotel was spent before we indulged in delicious dinner at Korma Sutra.
First we should preface this article by saying that while a CMO might ultimately decide on a social listening tool, and how it will be implemented within their marketing strategy, it’s usually the marketing team as a whole who are responsible for getting insights and leads through the listening tools that they use.
That being said, we’ve heard this question a few times, and want to spend some time giving you an answer.
Have you ever monitored the way you interact with links on social media?
Whether it be Facebook, Twitter, Pinterest, or insert-favorite-social-network-name-here, you’re surrounded by marketing. If you look closely it seems that most interactions on social media include a link.
Now think about how many links there are compared the few links you put out there every day.
You’re starting to feel pretty amazed that you get any clicks at all right?
It’s not all gloom and doom. If you’re part of a larger organization your marketing team will have enough resources to get a return from your efforts.
But with competitors also putting content and advertisements into the same social networks, businesses are looking for new methods of capturing the attention of potential customers.
When you’re thinking as a marketer and not as a consumer you’re not in the right state of mind to decide how to capture the attention of your customers. To think as a consumer try capturing your own natural interactions on social media.
There is nothing more demoralizing than getting negative publicity about your brand. It can make you feel like you’re never going to succeed again, and that all of your hard work was for nothing.
What if we told you that getting negative publicity is a good thing?
Not only does it give your brand an opportunity to redeem itself, the way you respond to a crisis sets a standard for any future publicitiy for your business. Whether it be negative or positive, it is important that brands respond to the feedback they receive, and acknowledge the concerns of their consumers.
We have covered stories about brands who didn’t engage with customers during difficult times. Whether it be a medical crisis concerning product and health issues, or a marketing campaign gone wrong, they all end the same way. Customers shun the brand, and tell their friends about their bad experience.
If you’re familiar with HBO’s hit TV show Game of Thrones you’ll know that keeping an eye on the competition is vital to a character’s survival. The business world can be as cutthroat as Game of Thrones (without the blood and gore) and to stay a step ahead of the competition you need a solid plan.
Let’s imagine that your industry is the throne of Westeros, and your competitors are the warring houses of the land. How can you win the game of thrones, without destroying what you have already built in your own land?
Competitive benchmarking is a long and difficult task when your competitors are in the elite Fortune 500. You may as well be fighting for that seat in King’s Landing. Here are some important steps to follow on your journey:
Personalized marketing follows our online actions like a shadow. It’s there when we perform a Google search, it’s there on our Facebook walls, and in our Amazon recommendations, and on most of our social networks.
We’ve become particularly adept at tuning out advertisements. Do you even look to the right at Google’s sponsored links when you perform a search? Or to the very first sponsored link that is listed? Nope, not many of us do, so as a marketer how can you capture the eyes of customers who can identify an ad and ignore it without even reading it?
It’s hard to believe that it’s been 2 years since Wendy’s released its Pretzel Bacon Cheeseburger. The popular fast food chain asked their fans to tweet about their newest burger in the summer of 2013, and before too long it became the most successful product launch ever in Wendy’s history.
This post is the third in a three part series about DataRank’s Theme Groups and Theme Correlations tools. To go back and read Part 1, The Beginner’s Guide To Theme Groups, or Part 2, Filter Comments With Twitter Metadata click on the corresponding links.
In Part 3 you will learn the following:
– What Theme Correlations means and how it relates to your theme groups
– How to read the Theme Correlations table
– How to use Theme Correlations to make insights
From Themes to Theme Correlations
Now that you know how to create and use themes, we want to show you how using multiple themes at once can reveal connections in comments that offer more than just one detail about their experience with the product.