pinterest demographics blogpost

Last week Pinterest announced that they have reached a whopping 100 million monthly active users. To put that into perspective these are the most recent user stats for other popular social media networks:

users by social networks

While Pinterest may not be the most popular social network (can anybody knock Facebook from the #1 spot?), it is amongst the top 5 in the world. Pinterest is also the biggest social site being predominantly used by women.

Some marketers ignore its importance because their business is not targeted toward the female demographic. This is a big mistake. The social network has grown in popularity amongst other demographics, and is proving a valuable resource in many industries.

Here are 5 reasons to monitor Pinterest demographics so you can make an educated decision on whether Pinterest data is important for your market research:

Social Roundup - CNN Republican Debate Analysis

On Wednesday night the Republican line up of presidential hopefuls came together again for the second primary debate. This time it was hosted by CNN, at the Ronald Reagan Presidential Library in Simi Valley, California. According to CNN, the debate had 23 million viewers, just falling short of the record 24 million viewers who tuned into the first debate held by FOX News.

Throughout the night DataRank collected online conversation for all the republican candidates, and tracked the trending hashtags #GOPDebate and #CNNDebate. The following charts only use data collected between 16 September 2015 and 17 September 2015. Online conversation came from Facebook, and Twitter.

7 Reasons To Dig Up Historical Data About Your Brand

In the social media monitoring world “historical data” refers to comments, pictures, and conversations that were published in the past. Depending on your research purposes historical data might be something posted on Twitter two weeks ago, or a Facebook post as far back as 2007.

There are many circumstances in which historical data is necessary for brand research. Monitoring is not an exercise that is limited to the present time or the future.

In fact, looking backward into conversations that have already occurred is the most common use case for monitoring and analyzing what people think of your products and brands.

Whether you are considering using a social media monitoring platform, or are already analyzing conversation, historical data will prove useful to your business. Here are 7 reasons to get you started:


If you’re a DataRank customer you’ll be accustomed to seeing additional tools pop up in the Insights app. If you’re not a customer this new feature is sure to peak your interest. (And once you’re sufficiently impressed you can request a demo here.)

Superior brand performance analysis is a key motivator behind the improvements and features that we include in the DataRank Insights app. We want to make it easier for you to discover what is driving your customers to make a purchase, and what is driving them toward your competitor’s product.

What You Need To Know About Topics

As a DataRank Insights customer you have thousands of comments at your disposal just waiting to be analyzed. You’re excited to get started, and want those actionable insights to use for your own reports asap. But knowing how to approach your data can be more than just difficult – it can seem dauntingly impossible.

Your dedicated account manager is available to answer your questions, but we know that sometimes you just want to try to figure it out yourself. (We’re those kind of people too.)

We’re going to assume that you’re a brand new insights customer, or someone who has recently transitioned from another monitoring platform, and start from the very beginning.

Brand Ambassador Brushing Hair In Mirror

Brand ambassadors have been a part of the advertising world of brands for a very long time. Celebrities, athletes, and other well-known people have put their names and faces to product labels, and commercials for a sum of money considered worthy of the sales they are likely to bring to a business.

Woman Writing an Online Review From Smartphone

Profitable insights are driving businesses to listen to their customers, develop targeted marketing campaigns and stimulate product innovation.

These insights are derived from publicly published online conversation from social media, forums, blogs and websites that allow consumers to rate and reviews products. Rather than tediously trying to gather these comments by themselves, businesses are turning to social media monitoring platforms to do the work for them.

Darts Hitting Middle of Dartboard

Did you know that niche marketing strategies are not just used by small companies who exclusively offer niche products?

As it becomes more and more difficult to reach consumers through traditional marketing methods, businesses are looking for innovative ways to make their products stand out from the crowd.