2015 isn’t the first year that big retailers have started their Black Friday sales on Thanksgiving. Walmart has been opening its doors on Thanksgiving night since 2012. But as the years go by people are still venting their fury on Twitter.
Sentiment for Black Friday this year has been extremely negative. Over 82% of Twitter’s Black Friday conversation comprised of people criticizing retailers for opening on Thanksgiving:
Last month outdoor sports goods store REI started a campaign against Black Friday using the hashtag #OptOutside. The business is giving their employees the day off, and suggesting others do the same and close their doors for Thanksgiving and Black Friday. They received wide support with over 80,000 mentions for the hashtag in the past 30 days.
— REI (@REI) October 27, 2015
When we analyzed Black Friday conversation from this month we found that people seemed more interested in finding out when they could catch the online sales, than participating in the traditional brick and mortar store lines. That brings us to some predictions we’ve made after looking at Twitter data in DataRank Insights: