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[Spoiler Free!] Good content doesn’t always reap rewards in the content-fueled online world. But one podcast has proven that quality matters and as a result has produced an extremely positive response. We’re talking about the hottest podcast on iTunes – Serial.

Serial is a podcast exploring a non-fiction story over multiple episodes. It aims to emulate the serialized radio programs of the past, but in podcast format. The first Serial episode was launched in October 2014 as a spinoff from the popular radio program This American Life. Sarah Koenig, the voice of Serial, and her co-producer of the podcast, Julie Snyder, are also producers of This American Life. Together with a team of podcasting professionals they put out one episode of Serial each week.

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An Introduction to Sentiment Analysis

Posted by: Josephine Hardy

One of the major benefits of using a Social Listening tool is that you can quickly determine how people feel about your brand or product. But Sentiment Analysis can be a subjective tool, and understandably businesses and people alike are often wary of the process of identifying the positive, negative or neutral sentiment from a comment or review. We’ve put together this guide so that you can better understand how it works and what DataRank specifically does to perform sentiment analysis on the data we collect.

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San Francisco Storm Conversation Monitoring

Posted by: Josephine Hardy

On 11 December 2014 California experienced one of the biggest storms it has faced in the last five years. With time to prepare, people shut down their businesses, purchased necessary goods and made their way home to wait out the storm. During this time people also took to social media to talk about the storm, and the preparations they had made.

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In recent years Qantas has had a turbulent relationship with its pilots, its stakeholders and its passengers. A week ago the iconic Australian airline announced that it’s on track to report a “profit of between $300 million and $350 million” in the first half of the financial year. But on the same day that this announcement was made, the first of what would be four Qantas planes had to turn back mid-flight after experiencing technical difficulties.

We gathered online conversation for the 8th of December and the 9th of December to see how people reacted to these positive and negative news stories. We discovered that negative media attention generated negative comments for the Qantas brand, despite passengers on the returned flights indicating an overall positive experience.

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This is a guest post written by Bob Loos and Brent Snyder from Collective Bias.

Intro: The Boy We Love to Hate

If people didn’t vote with their eyeballs during last weeks Peter Pan Live! event, they certainly voted with their tweets; the boy who wouldn’t grow up was also the boy we all loved to hate on social media by using the hashtag #PeterPanLive.

In this analysis using the social listening tool DataRank, we will cast the event’s TV ratings in the light of the users tweets and brands that joined that conversation on social media.

agencies social listening

Attracting businesses to your agency can be difficult these days with the scope of competition significantly higher. In many ways, to stay competitive, agencies are being required to be implement the best and newest technology. Surveys and focus groups are no longer viable sources for market research. People are no longer restricted by the bounds of their city or country to purchase goods or get a service.

To understand consumer needs, businesses require information about the shopping trends for people all over the world. In order to keep up with their clients, agencies need to be able to measure the conversation of brands in competing international and domestic markets. The most efficient way to gather this large amount of data is to use a social listening tool.

Here is a list of some of the ways that agencies can use social listening to attract business and stay ahead of competitors:

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It has been 8 long years since General Mills took their popular sugar loaded cereal French Toast Crunch off the shelf. But last Friday they announced on their blog that it is will be returning to supermarket shelves.

The company said the most frequent requests they have received over the years was to bring back the “little toast-shaped, maple-flavored bites of deliciousness packed into a cereal box.” With a quick search of Twitter you can verify this claim, with several tweets each month calling for the return of French Toast Crunch.

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A new visit to Best Buy or Walmart will usually elicit a walk through the TV section where the latest, and biggest, TVs are being displayed. From curved television screens, to giant 80 inch TVs, there seems to be no end to the innovation in the entertainment industry. Black Friday has come and gone, and we are now in the midst of the biggest shopping season of the year – Christmas. So what are the top TV sizes being purchased? Are people really going all out and spending their Christmas bonuses on a TV upgrade? How popular are those massive TV sets? We decided to find out!